Digital signage (also called digital out-of-home advertising or electronic digital signage) is a contemporary advertising format which is based on the delivery of electronic information via devices like computers, monitors, projectors or hand-held devices. The format can be implemented for advertising, education, data management, customer management and media sales. This digital signage consists of digital message displays, interactive digital signs or digital signage applications. This signage is usually a result of a new development in technology or a customized software solution.
Outdoor digital signage is often displayed in front of indoor corporate settings and events such as trade shows. This digital signage allows advertisers to create powerful, engaging and memorable advertisements and messages to be relayed to the target audience. Outdoor digital signage provides advertisers with the opportunity to deliver their messages to large and potentially interested audiences outside the controlled environment of a studio. Large digital advertising screens usually referred to as billboards are examples of this technology. Outdoor digital signage displays include digital signage displays which are placed on poles, structures, walls or parks.
Outdoor digital signage can be used for a variety of purposes. One of the most popular applications is the direct response outdoor digital advertising screens. This form of digital advertising displays usually requires the use of a microphone and speakers to broadcast the message. These types of outdoor digital signage are normally referred to as billboard-style displays.
Another commonly used outdoor digital display is the mobile advertising screen. Mobile digital advertising screens consist of a small hand held unit which is programmed to automatically send targeted promotional materials to the exact area where they are needed. These advertising units can be programmed to send text and image messages. Automated digital advertising display systems are also available. These systems allow the operator to specify parameters to ensure that only suitable promotional materials are displayed.
Finally, outdoor digital signage can be combined with indoor digital advertising screens. In such a case, two separate outdoor displays can be set up in different locations in order to promote two distinctly different products or services. Again, in order to make this possible it is necessary to coordinate the programming between the two displays.
Digital screens play an increasingly important role in today’s society. These dynamic digital signage screens are a great way to attract customers and generate sales for businesses. In addition, they create an effective way to convey important information to the public. The outdoor digital signage market is constantly growing. Digital screens can be found in a wide variety of configurations which allows consumers to easily personalize their digital advertising display screens.